Bake in great customer value

For business owners, the questions we’re asking center around “How do I grow my business next year?” The answer: provide customer value Now, that seems like an easy answer, but getting it right takes practice. When I ask many of those I work with what their customers want from their business, I’m given an instant… Read More

Executing Strategy

3 Steps for Communicating Strategic Execution Often, great strategy doesn’t get translated throughout the company the way the executive team envisioned. The result is confusion, irritation, rework of initiatives due to unintentional lack of alignment with strategic goals, reduced profit due to wasted time and effort, cross functional infighting, and competitors who move faster than… Read More