Avoid alienating your customers in your haste to release Lately, I’ve had several companies I purchase services and products from deliver the latest release that only almost works. I’m told the reason is because the company is using agile methodology and due to that, the customers are used to point out what they want to… Read More

Never make it difficult for customers to do business with your business! I call this Cynthia’s 1st Rule of Business It’s amazing how many businesses refuse to follow it. Case in point: last night there was an event by two non-profits that I paid to attend. I had plans to talk with several people I… Read More

Are you used to thinking that company strategy is created in a 3-day, offsite retreat? Think again. Good strategy is a process. While those 3-day retreats may be a start, they are not nearly long enough to do a thorough job. Just like any other process developed by a team (the executive team in this… Read More

The past few years have seen major changes for manufacturers, distributors, and supply chains. But we’ve seen change before. We have tools and methodologies and techniques, and… So why is this so different? It’s because our global consumer markets have matured. They know what it possible and they expect you to deliver it. This means… Read More