A recent article in the Wall Street Journal showcased how digital friendly freight start-ups are challenging global freight giants – the giant’s response – we’re already doing that.
Both digital start-ups and freight giants are challenging you, too, if you are a small freight provider.
How can you compete?
You lack the financial resources of the giants to host hack-a-thons or to buy a small tech company.
You lack the manpower to staff digital exploratory teams or purchase new digital systems in the hopes that they work.
You don’t have deep pocketed venture capital financing you.
Seems hopeless, but it is not.
In fact, you may just have an advantage you are not exploiting.
Your customer relationships.
Small firms have closer relationships with their customers because each one is important to their survival.
To convert these relationships to digital capability in a careful, but purposeful way, you need to do 5 things:
About the author: Cynthia Kalina-Kaminsky with Process & Strategy consults with and provides training for organizations eager to increase their competitive value by helping enable growth, align performance, make and move product (even when the product is electrons).